For most restaurant and pub chains, allocating budgets means setting aside funds to support marketing and advertising campaigns including spending on traditional and digital media.
While these are vital for building awareness, the true conversion to customers occurs once they react to your campaigns by going online to learn more. What happens if a prospective client ‘Googles’ your promoted service or a location name and neither are found? What if there’s an incorrect phone number, or worse, the listing is dominated with poor ratings and reviews? A result like this will make spending on advertising a waste.
Don’t Risk It! Make Online Reputation Management a Priority This handy eBook looks at the best ways to make sure your marketing budget for 2019 and beyond truly pays off.